About Tooth Whitening

Click here to view the complete list of WHITEsmile products.
How can I whiten my teeth safely?
The safest and most effective way to whiten your teeth is to have it done by a specialist. Your dentist can offer you 3 different WHITEsmile tooth whitening treatments:
What causes tooth discolouration?
There are many causes, the most frequent include the natural ageing process, the consumption of certain foods or beverages (e.g. tea, coffee, coke, red wine, and tobacco), injury, antibiotics, strong fluorides, nerve damage and previous dental treatment.
How can I keep my teeth white?
We recommend using WHITEsmile® After Bleaching Mousse after a tooth whitening treatment. This gel can prevent sensitivity and can be used after any WHITEsmile®-Bleaching treatment.
To protect and maintain your WHITEsmile®, use the Whitening Toothpaste which fights colour-causing bacteria on the surface of your teeth. For the best results, start using the toothpaste before bleaching in order to lower the risk of sensitivity.
Are tooth whitening products and treatments safe?
To date there is no research which shows that tooth bleaching done under the supervision of a dentist causes damage to the structure of your teeth.
What is the difference between a tooth cleaning procedure and tooth bleaching?
Over time, all teeth will be affected by some degree of discolouration. Some kinds of discolouration can be removed with the help of a professional tooth cleaning procedure, but others require bleaching and this can best be done safely with the help of your dentist.
Will bleaching whiten crowns, fillings, veneers, etc?
Dental treatments like these are usually made to match surrounding teeth and do not change colour over time, compared with real teeth which will change. Slight differences in colour will not be noticeable.
Tip: In order to match fillings, crowns etc to the colour of the teeth, it is advisable to get bleaching treatment done before, especially when the tooth or crown is visible. By doing so you can ensure your dentally enhanced smile is white too!
How white do you want to go?
With bleaching, the best results can be achieved at the dentist. But which shade should you choose? The VITA company (in Bad Säckingen, Germany) is the world leader in terms of defining teeth colour shading. The majority of doctors trust and use the colour charts made by VITA.
VITA has recently produced a new colour chart - the VITA Bleachedguide 3D-MASTER®. With this you can see immediately how successful your tooth whitening procedure has been. From March 2007, all WHITEsmile® products will come with this colour chart. You can also order it directly from us.

WHITEsmile® was founded in 1994 as a registered trademark and is one of the leading manufacturers of professional tooth whitening products. WHITEsmile® delivers to dental equipment suppliers all over the world.

Products
WHITEsmile® offers professional tooth whitening products in structured product categories: Home Bleaching, Power Bleaching, Whitening Toothpaste and complementary products. All tooth whitening gels are medical products and are available only from the dentist’s office.
Head office
The WHITEsmile GmbH offices and production are in Birkenau, about 1 hour south of Frankfurt close to Heidelberg. All products are developed and quality controlled in Germany – “Made in Germany”. Our production and warehouse systems allow us to be able to produce and deliver fast in response to your orders.
www.whitesmile.com
This website gives you valuable, up-to-date, detailed information about the world of tooth bleaching. Dental practices can also place orders via fax. The fax order sheet can be found under Downloads. If you have any questions, comments or suggestions we look forward to hearing from you!
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Benno Walter about tooth whitening
A white smile is possible for everybody!
Pick up a magazine today and the first thing that strikes you is the fresh-looking, perfect white smile of the cover model. But having white teeth is not just for the rich and famous. It is something everyone can attain. Simply visit your dentist and ask about tooth whitening procedures.
The key to long lasting white teeth is the combination of professional advice, treatment and care. Choosing the right product and using it safely is extremely important when it comes to tooth whitening, which is why the WHITEsmile® system is only available at the dentists. Our task is to provide the dentist with best and widest range of products to give you the white smile you want.
All over the world customers are impressed with WHITEsmile®, with the performance, quality and safety of our products which are Made in Germany.
WHITEsmile® – we make you smile!

Benno Walter
Managing Director
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Biography Benno Walter
Mr Benno Walter studied at the University of Mannheim and at the University of California – Berkley, graduating in 1992 with a master degree in Business Administration majoring in Marketing and International Management.
After completing his studies, Mr Walter began his career, working for some of the major dental companies where he had a number of interesting and high-level positions. He also worked in the field of dental materials at the company ROEKO in Langenau, after which he became Product Manager for laboratory materials at WIELAND Dental in Pforzheim. It was this combination of skills and knowledge from both the dentist side and the lab side that enabled him to take over the position of European Marketing Director at GC Europe in Leuven, Belgium.
Before taking over WHITEsmile®, Mr Walter was Director of Marketing for Imaging Systems at SIRONA Dental Systems in Bensheim from 2001 to 2005, where he developed concepts for high-end Product Portfolios in dental x-ray technology.
At the beginning of 2005, with a wealth of experience in the dental industry and many international contacts, Mr Walter started to run WHITEsmile®.
All of Mr Walters’s previous jobs have one thing in common; all of the companies were at the top of their markets. Mr Walters’s goal now is to make WHITEsmile® a worldwide specialist in tooth whitening and cleaning by following a philosophy of quality and competence. Having white teeth is far more than just having a bleaching treatment at the dentist’s; it is about investing in your smile and the health of your teeth.
Click here to view the complete list of WHITEsmile products.
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